Crèmes de jour

A moisturiser is a general term for any product that hydrates the skin and helps maintain its moisture barrier. A day cream is a specific type of moisturiser designed for use during the day, often with added benefits like SPF, antioxidants, or lightweight textures that layer well under makeup. While all day creams are moisturisers, not all moisturisers are formulated for daytime use. Day creams are tailored to protect the skin from daily stressors such as UV exposure and pollution, while night creams tend to focus more on repair and regeneration.

All of our day creams are suitable for being used daily. The best cream for daily use will vary from person to person, and will depend on your skin type and specific concerns. For most people, a day cream with hydrating and protective ingredients is ideal.

Day creams are developed to protect your skin from daily environmental aggressors such as pollution, UV exposure, and weather changes. While night creams focus on repair and regeneration, Avant’s day creams work to hydrate, defend, and maintain radiant, resilient skin throughout the day.

Yes. Avant day creams like the Supreme Hyaluronic Acid Anti-oxidising DUO Moisturiser and the Advanced Bio Ultra-Fine Texture Day Moisturiser absorb quickly and provide a smooth base—making them ideal for makeup application without pilling or excess shine.

Yes. The Multi-Defense Ceramides Protecting Veil SPF 50 offers broad-spectrum sun protection while strengthening the skin’s natural barrier. It’s perfect for daily wear, even under makeup.

The R.N.A Radical Anti-Ageing & Lifting Duo Moisturiser is designed to reduce the appearance of fine lines, firm sagging skin, and enhance elasticity—making it a powerful anti-ageing option for your daytime routine.

No matter your skin type or concern, the right day cream can make all the difference. Whether you're looking to hydrate, soothe, brighten, or smooth, Avant's expertly formulated day moisturisers are designed to work with your skin, not against it. Enriched with high-performance ingredients, each product offers targeted care to help you look and feel your best every day. Ready to find your perfect match? Explore the full collection and build a skincare routine that works for your unique skin type and goals.