{"title":"Men's Skincare","description":"\u003cdiv class=\"categorytextav\"\u003e\n\u003cp\u003eDiscover Avant’s collection of men’s skincare – scientifically advanced, ingredient-focused, and effective. Whether you're starting your skincare journey or refining your routine, our targeted formulations are designed to hydrate, smooth, and energise your skin with ease.\u003cspan id=\"dots\"\u003e...\u003c\/span\u003e\u003c\/p\u003e\n\u003cbr\u003e\n\u003cdiv id=\"more\" style=\"display: none;\"\u003e\n\u003cp\u003eCrafted with high-performance actives like hyaluronic acid, salicylic acid, caffeine, niacinamide, and ceramides, this collection supports skin that’s often thicker, oilier, and more reactive due to shaving or daily stress. From deep cleansing to long-lasting hydration, these products deliver visible results without complication.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003eStart with the \u003ca href=\"https:\/\/avant-skincare.live\/products\/blue-volcanic-stone-purifying-antioxydising-cleansing-gel-669203935306\"\u003eBlue Volcanic Stone Purifying \u0026amp; Antioxidising Cleansing Gel\u003c\/a\u003e – a deep-cleaning gel that removes impurities and excess oil without over-drying. Prefer a solid cleanser? The \u003ca href=\"https:\/\/avant-skincare.live\/products\/rose-isparta-cleansing-bar\"\u003eRose Isparta Cleansing Bar\u003c\/a\u003e offers a tactile yet gentle cleanse with a subtle natural scent.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003eFollow with the \u003ca href=\"https:\/\/avant-skincare.live\/products\/pro-intense-hyaluronic-acid-illuminating-day-cream-5060762540195\"\u003ePro-Intense Hyaluronic Acid Illuminating Day Cream\u003c\/a\u003e or \u003ca href=\"https:\/\/avant-skincare.live\/products\/multi-defense-ceramides-protecting-veil-broad-spectrum-spf-50\"\u003eMulti-Defense Ceramides Protecting Veil SPF 50\u003c\/a\u003e to hydrate, protect, and prepare the skin for the day. At night, reach for the \u003ca href=\"https:\/\/avant-skincare.live\/products\/dynamic-hydra-balancing-firming-pullulan-night-moisturiser\"\u003eDynamic Hydra-Balancing \u0026amp; Firming Pullulan Night Moisturiser\u003c\/a\u003e or the \u003ca href=\"https:\/\/avant-skincare.live\/products\/deluxe-hyaluronic-acid-vivifying-face-eye-night-cream-5060762540089\"\u003eDeluxe Hyaluronic Acid Vivifying Face \u0026amp; Eye Night Cream\u003c\/a\u003e to nourish and restore while you sleep.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003eTarget specific concerns with the \u003ca href=\"https:\/\/avant-skincare.live\/products\/flawless-energising-oxygenating-caffeine-2-1-face-eye-serum-5060762541345\"\u003eFlawless Energising \u0026amp; Oxygenating Caffeine 2-in-1 Face \u0026amp; Eye Serum\u003c\/a\u003e and the \u003ca href=\"https:\/\/avant-skincare.live\/products\/brightening-de-puffing-hyaluronic-overnight-eye-recovery-mask-5060762541215\"\u003eBrightening \u0026amp; De-Puffing Hyaluronic Overnight Eye Recovery Mask\u003c\/a\u003e. Improve texture with the \u003ca href=\"https:\/\/avant-skincare.live\/products\/pro-salicylic-blue-minerals-clarifying-blemish-imperfections-exfoliator-669203926724\"\u003ePro Salicylic Blue Minerals Clarifying Blemish \u0026amp; Imperfections Exfoliator\u003c\/a\u003e, and refine the complexion with the \u003ca href=\"https:\/\/avant-skincare.live\/products\/pro-sensitive-balancing-niacinamide-pore-tightening-toner\"\u003ePro Sensitive Balancing Niacinamide Pore Tightening Toner\u003c\/a\u003e.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003eNot sure where to begin? The \u003ca href=\"https:\/\/avant-skincare.live\/products\/avant-gift-box-skincare-without-labels\"\u003eAvant Gift Box – Skincare Without Labels and Icons Collection – The Ultimate Avant Experience\u003c\/a\u003e offer curated essentials that simplify decision-making while delivering results. Complete your experience with the \u003ca href=\"https:\/\/avant-skincare.live\/products\/limited-edition-wellness-face-cloth-set\"\u003eLimited-Edition Wellness Face Cloth Set\u003c\/a\u003e – a tactile, elevated touch to your daily routine.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003eExperience skincare that works as hard as you do – refined, effective, and made for modern men.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ca id=\"myBtn\"\u003eRead More\u003c\/a\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"collection-links\"\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"\/collections\/skincare\"\u003eSkincare\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"https:\/\/avant-skincare.live\/collections\/night-creams\"\u003eNight Creams\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"https:\/\/avant-skincare.live\/collections\/moisturisers-mists\"\u003eMoisturisers Mists\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"https:\/\/avant-skincare.live\/collections\/age-protect-uv\"\u003eAge Protect UV\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"https:\/\/avant-skincare.live\/collections\/age-defy\"\u003eAge Defy\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"https:\/\/avant-skincare.live\/collections\/facial-oils\"\u003eFacial Oils\u003c\/a\u003e\u003c\/li\u003e\n\u003c!-- Add more links as necessary --\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","products":[{"product_id":"deluxe-hyaluronic-acid-vivifying-face-eye-night-cream-5060762540089","title":"Deluxe Hyaluronic Acid Vivifying Face \u0026 Eye Night Cream","description":"\u003cp\u003eA \u003cstrong\u003edelightful anti-ageing moisturiser\u003c\/strong\u003e for use on the face and targeted eye area, formulated with Hyaluronic Acid that works to deeply nourish your skin. It also combines signature ingredients to help improve the appearance of enlarged pores, uneven skin tone, fine lines, dullness, and a weakened skin surface.  \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe Science \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-end=\"448\" data-start=\"436\"\u003e• \u003c\/strong\u003e\u003cstrong\u003eHyaluronic Acid\u003c\/strong\u003e aims to hydrate and penetrate deep into the skin whilst rejuvenating tired, dull, and droopy eyes. It also helps to improve the appearance of fine lines and wrinkles.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-end=\"448\" data-start=\"436\"\u003e• \u003c\/strong\u003e\u003cstrong\u003eSea Water\u003c\/strong\u003e is loaded with Magnesium, Potassium, and Calcium, which helps your skin retain moisture and balance oil and sebum production for an even skin tone.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-end=\"448\" data-start=\"436\"\u003e• \u003c\/strong\u003e\u003cstrong\u003eVitamin B3\u003c\/strong\u003e aims to visibly improve the appearance of enlarged pores, uneven skin tone, fine lines, dullness, and a weakened skin surface.\u003c\/p\u003e","brand":"Avant Skincare","offers":[{"title":"Original Pack","offer_id":50173280944469,"sku":"AV008","price":97.0,"currency_code":"GBP","in_stock":true},{"title":"Travel Pack","offer_id":50174425137493,"sku":"AV062","price":97.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/1755\/8869\/files\/AV008-5060762540089-Deluxe-Hyaluronic-Acid-Vivifying-Face-Eye-Night-Cream-e3ede36b-d0c7-4c9f-a35_8156_1.jpg?v=1757927505"},{"product_id":"pro-intense-hyaluronic-acid-illuminating-day-cream-5060762540195","title":"Pro-Intense Hyaluronic Acid Illuminating Day Cream","description":"\u003cp\u003ePro-Intense Hyaluronic Acid Illuminating Day Cream is an Age Radiance cream that aims to illuminate your skin and, consequently, your day.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe science \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePro-Intense Hyaluronic Acid Illuminating Day Cream combines the signature ingredients \u003cstrong\u003eHyaluronic Acid, Sea Water, Jojoba oil and Soy Lecithin.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHyaluronic Acid \u003c\/strong\u003eand \u003cstrong\u003eJojoba Oil \u003c\/strong\u003eaim to penetrate deep into the skin, hydrate and instantly help improve the appearance of fine lines and wrinkles. \u003cstrong\u003eSea Water\u003c\/strong\u003e is loaded with magnesium, potassium and calcium and helps your skin to retain moisture and to balance oil and sebum production for an even skin tone. \u003cstrong\u003eSoy Lecithin\u003c\/strong\u003e is an emollient, which is a softening and soothing agent. Its powerful moisturising properties help to keep the skin hydrated, making it an excellent additive for mature, dry or overworked skin.\u003c\/p\u003e","brand":"Avant Skincare","offers":[{"title":"Original Pack","offer_id":50173281010005,"sku":"AV010","price":97.0,"currency_code":"GBP","in_stock":true},{"title":"Travel Pack 50ml","offer_id":50173541974357,"sku":"AV073","price":97.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/1755\/8869\/files\/AV010-5060762540195-Pro-Intense-Hyaluronic-Acid-Illuminating-Day-Cream-05ed9b6a-6cf6-4de9-a81f-0_1689_1.jpg?v=1757927461"},{"product_id":"rna-radical-firmness-anti-ageing-serum-647297417137","title":"R.N.A Radical Firmness Anti-Ageing Serum","description":"\u003cp\u003eOur \u003cstrong\u003eR.N.A Radical Firmness Anti-Ageing Serum\u003c\/strong\u003e is one of the latest products in our \u003cstrong\u003eanti-ageing innovation\u003c\/strong\u003e. It aims to firm up your skin, keeping your skin youthful and glowing from every angle. Combat multiple signs of ageing with our revolutionary anti-ageing cream that works to give your skin a whole new firmness.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe Science \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-start=\"436\" data-end=\"448\"\u003e•\u003c\/strong\u003e \u003cstrong\u003eR.N.A\u003c\/strong\u003e helps your skin radically combat the signs of ageing, including wrinkles, sagging skin, and dark spots, leaving skin visibly firmer and healthier.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-start=\"436\" data-end=\"448\"\u003e• \u003c\/strong\u003e\u003cstrong\u003eArginine\u003c\/strong\u003e, with its powerful antioxidant properties, helps stimulate collagen synthesis and aims to lessen the appearance of wrinkles and fine lines.\u003c\/p\u003e","brand":"Avant Skincare","offers":[{"title":"Default Title","offer_id":49939112657237,"sku":"AV023","price":119.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/1755\/8869\/files\/AV0235060762540317R-N-ARadicalFirmnessAnti-AgeingSerum-_1.jpg?v=1757927312"},{"product_id":"quintessence-655043795873","title":"Avant Quintessence","description":"\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/6A6xfYUtQJs\" height=\"315\" width=\"560\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eA fragrance to share™\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe emblematic fifth element at Avant is a perfume.\u003c\/strong\u003e Avant Quintessence, this semi-oriental floral amber fragrance, sweet, warm, with an elegant powdery base harmonised with flowers and a spicy note, makes this ‘fragrance to share’ the very essence of sophistication: \u003cstrong\u003eA modern classic\u003c\/strong\u003e. Its sillage is unforgettable both in its depth and its masterful style. A novel of love, rich writing, an oriental feel, expressing an assertive and sensual self. \u003c\/p\u003e\n\u003cp\u003eAvant Quintessence has distinctive top notes of \u003cstrong\u003eElemi infused with Mandarin\u003c\/strong\u003e, which blends with the \u003cstrong\u003ezestiness of Orange Blossom\u003c\/strong\u003e to bring a vibrant freshness.\u003c\/p\u003e\n\u003cp\u003eAt the heart, the uplifting scent is reminiscent of warm moonlit walks and Mediterranean nights when \u003cstrong\u003eJasmine\u003c\/strong\u003e becomes its most potent. This intoxicating and sophisticated scent begins with the \u003cstrong\u003eheady florals of Jasmine\u003c\/strong\u003e with an unexpected twist of \u003cstrong\u003erefreshingly sweet Orris and Plum\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eAs for the base notes, earthy and \u003cstrong\u003ewoody Patchouli and Vanilla, Praline, and White Musk\u003c\/strong\u003e create the perfect foundation for this sultry scent, defining and reaffirming a ‘fragrance-to-share’ suitable for unisex use. \u003c\/p\u003e\n\u003cp\u003eAvant Quintessence: one of the most evocative fragrances, unforgettable for its richness as well as for the mastery of its composition. \u003c\/p\u003e","brand":"Avant Skincare","offers":[{"title":"Original Pack - 100ml","offer_id":50173281960277,"sku":"AV043","price":119.0,"currency_code":"GBP","in_stock":true},{"title":"Travel Pack - 10ml","offer_id":50174262477141,"sku":"AV_D043","price":32.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/1755\/8869\/files\/1930-_1.jpg?v=1757927026"},{"product_id":"blue-volcanic-stone-purifying-antioxydising-cleansing-gel-669203935306","title":"Blue Volcanic Stone Purifying \u0026 Antioxidising Cleansing Gel","description":"\u003cp\u003eA mild, non-drying gel, this aims to effortlessly eliminate excess oil, dirt, and makeup without leaving skin feeling over-exposed. With a cocktail of antibacterial, anti-inflammatory, and antioxidant extracts, the \u003cstrong\u003eBlue Volcanic Stone Purifying \u0026amp; Antioxidising Cleansing Gel\u003c\/strong\u003e helps prevent breakouts and soothe irritation. The perfect first step in your skin care regimen. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe Science\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-start=\"436\" data-end=\"448\"\u003e• \u003c\/strong\u003eRich in antioxidants, \u003cstrong\u003eCocoa\u003c\/strong\u003e helps repair skin cells and aims to neutralize harmful free radicals.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-start=\"436\" data-end=\"448\"\u003e• \u003c\/strong\u003eAlso known as Provitamin B5, \u003cstrong\u003ePanthenol\u003c\/strong\u003e aims to penetrate skin, strengthening and beautifying it with its restorative and soothing properties.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-start=\"436\" data-end=\"448\"\u003e• \u003c\/strong\u003e\u003cstrong\u003eCopper\u003c\/strong\u003e contributes to improving skin elasticity, firmness, and thickness while reducing wrinkles and hyperpigmentation.\u003c\/p\u003e","brand":"Avant Skincare","offers":[{"title":"Original Pack","offer_id":50173282910549,"sku":"AV050","price":77.0,"currency_code":"GBP","in_stock":true},{"title":"Travel Pack - 100ml","offer_id":50174372348245,"sku":"AV201","price":77.0,"currency_code":"GBP","in_stock":true},{"title":"Travel Pack - 50ml","offer_id":50174372381013,"sku":"AV050_T50C","price":57.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/1755\/8869\/files\/AV050-5060762540256-Blue-Volcanic-Stone-Purifying-Antioxidising-Cleansing-Gel-_1.jpg?v=1757926917"},{"product_id":"pro-salicylic-blue-minerals-clarifying-blemish-imperfections-exfoliator-669203926724","title":"Pro Salicylic Blue Minerals Clarifying Blemish \u0026 Imperfections Exfoliator","description":"\u003cp\u003eThis gentle clarifying exfoliator is specifically designed to target localised blemishes and imperfections to help purify the skin and refine texture without drying it out for clear, radiant skin. 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