{"title":"Firm","description":"\u003cdiv class=\"categorytextav\"\u003e\n    \u003cp\u003e\n        Experience the Power of Avant Skincare's Anti-Ageing Collection: Rejuvenate and Restore Youthful Radiance\n        \u003cspan id=\"dots\"\u003e...\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\n    \u003c\/p\u003e\n    \u003cdiv id=\"more\" style=\"display: none;\"\u003e\n        \u003cbr\u003e\u003cbr\u003e\n        \u003cp\u003e\n            Discover the meticulously developed Anti-Ageing Collection by Avant Skincare, a revolutionary range of products infused with a potent blend of anti-ageing actives, antioxidants, and vitamins. Our expertly curated collection is designed to target the specific needs of mature, dull, tired, and ageing skin, delivering remarkable results in the reduction of fine lines and wrinkles, while fortifying the skin's natural barrier against environmental stressors. With the help of vitamins and nourishing botanical extracts, our Anti-Ageing Collection revitalises and rejuvenates your skin, restoring its natural radiance and resilience. By strengthening the skin's barrier function, our products enhance its ability to defend against external aggressors, such as pollution and UV rays, that contribute to premature ageing.\n        \u003c\/p\u003e\n        \u003cbr\u003e\n        \u003cp\u003e\n            Unlock the secret to ageless beauty with Avant Skincare's Anti-Ageing Collection. Reveal a more youthful, revitalized complexion that radiates confidence and beauty.\n        \u003c\/p\u003e\n    \u003c\/div\u003e\n    \u003ca href=\"javascript:void(0);\" onclick=\"toggleReadMore(this)\" id=\"myBtn\"\u003eRead More\u003c\/a\u003e\n    \u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"collection-links\"\u003e\n    \u003cul\u003e\n        \u003cli\u003e\u003ca href=\"\/collections\/skincare\"\u003eSkincare\u003c\/a\u003e\u003c\/li\u003e\n        \u003cli\u003e\u003ca href=\"https:\/\/avant-skincare.live\/collections\/lifted\"\u003eLifted\u003c\/a\u003e\u003c\/li\u003e\n        \u003cli\u003e\u003ca href=\"https:\/\/avant-skincare.live\/collections\/age-protect-uv\"\u003eAge Protect UV\u003c\/a\u003e\u003c\/li\u003e\n        \u003cli\u003e\u003ca href=\"https:\/\/avant-skincare.live\/collections\/age-defy\"\u003eAge Defy\u003c\/a\u003e\u003c\/li\u003e\n        \u003cli\u003e\u003ca href=\"https:\/\/avant-skincare.live\/collections\/collagen\"\u003eCollagen\u003c\/a\u003e\u003c\/li\u003e\n        \u003cli\u003e\u003ca href=\"https:\/\/avant-skincare.live\/collections\/moisturisers-mists\"\u003eMoisturisers Mists\u003c\/a\u003e\u003c\/li\u003e\n        \u003c!-- Add more links as necessary --\u003e\n    \u003c\/ul\u003e\n\u003c\/div\u003e","products":[{"product_id":"anti-ageing-glycolic-firming-eye-contour-647297414112","title":"Anti-Ageing Glycolic Firming Eye Contour","description":"\u003cp\u003eOur \u003cstrong\u003eAnti-Ageing Glycolic Firming Eye Contour\u003c\/strong\u003e cream is part of the \u003cstrong\u003eAvant Age Defy+ Range\u003c\/strong\u003e. This cream aims to defy signs of ageing, including crow's feet, fine lines and wrinkles, but also helps reduce dark circles and eye bags.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe Science\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-start=\"436\" data-end=\"448\"\u003e• \u003c\/strong\u003eThe combination of \u003cstrong\u003eHyaluronic Acid and Glycolic Acid\u003c\/strong\u003e aims to deeply penetrate the skin, boosting its firmness whilst contributing to smoothing fine lines and wrinkles, treating blackheads, dullness and oiliness for a youthful appearance.  \u003c\/p\u003e","brand":"Avant Skincare","offers":[{"title":"Default Title","offer_id":49939106660693,"sku":"AV018","price":99.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/1755\/8869\/files\/AV018-5060762540300-Anti-ageing-Glycolic-Firming-Eye-Contour-_1.jpg?v=1757927355"},{"product_id":"rna-radical-firmness-anti-ageing-serum-647297417137","title":"R.N.A Radical Firmness Anti-Ageing Serum","description":"\u003cp\u003eOur \u003cstrong\u003eR.N.A Radical Firmness Anti-Ageing Serum\u003c\/strong\u003e is one of the latest products in our \u003cstrong\u003eanti-ageing innovation\u003c\/strong\u003e. It aims to firm up your skin, keeping your skin youthful and glowing from every angle. Combat multiple signs of ageing with our revolutionary anti-ageing cream that works to give your skin a whole new firmness.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe Science \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-start=\"436\" data-end=\"448\"\u003e•\u003c\/strong\u003e \u003cstrong\u003eR.N.A\u003c\/strong\u003e helps your skin radically combat the signs of ageing, including wrinkles, sagging skin, and dark spots, leaving skin visibly firmer and healthier.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-start=\"436\" data-end=\"448\"\u003e• \u003c\/strong\u003e\u003cstrong\u003eArginine\u003c\/strong\u003e, with its powerful antioxidant properties, helps stimulate collagen synthesis and aims to lessen the appearance of wrinkles and fine lines.\u003c\/p\u003e","brand":"Avant Skincare","offers":[{"title":"Default Title","offer_id":49939112657237,"sku":"AV023","price":119.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/1755\/8869\/files\/AV0235060762540317R-N-ARadicalFirmnessAnti-AgeingSerum-_1.jpg?v=1757927312"},{"product_id":"full-neck-tightening-firming-treatment-647297417168","title":"Full Neck Tightening‭ ‬\u0026‭ ‬Firming Treatment","description":"\u003cp\u003eOur \u003cstrong\u003eFull Neck Tightening \u0026amp; Firming Treatment \u003c\/strong\u003eis the perfect formula that works towards preventing dullness, combating ageing, and rejuvenating skin around the neck area.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe Science \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-end=\"448\" data-start=\"436\"\u003e• \u003c\/strong\u003eRich in anti-ageing properties,\u003cstrong\u003e Moringa Oil \u003c\/strong\u003eaims to rejuvenate dull, tired, and ageing skin, resulting in improved appearance of fine lines and wrinkles. It also works to restore the skin's natural barrier.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-end=\"448\" data-start=\"436\"\u003e• \u003c\/strong\u003eHigh in softening, soothing and moisturising properties,\u003cstrong\u003e Lecithin\u003c\/strong\u003e helps hydrate, replenish and repair the skin, making it an excellent additive for mature, dry and overworked skin.\u003c\/p\u003e","brand":"Avant Skincare","offers":[{"title":"Default Title","offer_id":49939147129173,"sku":"AV026","price":62.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/1755\/8869\/files\/AV026-5060762540331-Full-Neck-Tightening-Firming-Treatment-35873e3a-6289-436b-a327-b0f7cdbde479-_1.jpg?v=1757927278"},{"product_id":"anti-ageing-collagen-lip-line-corrector-655043795552","title":"Anti-Ageing Collagen Lip Line Corrector","description":"\u003cp\u003eHarbouring revolutionary ingredients such as Collagen and Glycerin, the \u003cstrong\u003eAnti-Ageing Collagen Lip Line Corrector\u003c\/strong\u003e is designed to address visible signs of ageing on the lips. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe Science \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-start=\"436\" data-end=\"448\"\u003e• \u003c\/strong\u003e\u003cstrong\u003eCollagen\u003c\/strong\u003e works to reduce the appearance of vertical lip lines and wrinkles.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-start=\"436\" data-end=\"448\"\u003e• \u003c\/strong\u003e\u003cstrong\u003eGlycerin\u003c\/strong\u003e aims to intensely hydrate and soften the lips, making it the perfect remedy for dry and chapped lips. \u003c\/p\u003e","brand":"Avant Skincare","offers":[{"title":"Default Title","offer_id":49939178520917,"sku":"AV037","price":89.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/1755\/8869\/files\/AV0375060762540379Anti-AgeingCollagenLipLineCorrector.jpg?v=1749716822"},{"product_id":"intensive-redensifying-glycolic-acid-day-moisturiser-669203935269","title":"Intensive Redensifying Glycolic Acid Day Moisturiser","description":"\u003cp\u003eA \u003cstrong\u003etrue anti-age concentrate\u003c\/strong\u003e, combining Glycolic Acid, Mica and Urea, this day moisturiser aims to correct the effects of epidermal ageing to improve skin density, luminosity and volume. Its rich, unctuous texture aims to provide optimal comfort to all skin types, even the driest.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe Science \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-start=\"436\" data-end=\"448\"\u003e• \u003c\/strong\u003e\u003cstrong\u003eGlycolic Acid\u003c\/strong\u003e aims to penetrate deep into the skin, boosting its firmness whilst smoothing fine lines and wrinkles, treating blackheads, dullness, and oiliness for a youthful appearance. \u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-start=\"436\" data-end=\"448\"\u003e• \u003c\/strong\u003eWith its shimmering properties, \u003cstrong\u003eMica\u003c\/strong\u003e aims to reflect light from the skin for a smoother, softer, and more radiant complexion.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-start=\"436\" data-end=\"448\"\u003e• \u003c\/strong\u003eHarbouring powerful water-binding and mild exfoliating properties, \u003cstrong\u003eUrea\u003c\/strong\u003e aims to keep skin younger, softer, and healthier.\u003c\/p\u003e","brand":"Avant Skincare","offers":[{"title":"Original Pack","offer_id":50173282845013,"sku":"AV046","price":84.0,"currency_code":"GBP","in_stock":true},{"title":"Travel Pack","offer_id":50181713494357,"sku":"AV091","price":84.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/1755\/8869\/files\/AV046-5060762540164-Intensive-Glycolic-Acid-Day-Moisturiser-39d29b91-6d76-4058-bdc3-1d20404db9d7-_1.jpg?v=1757926975"},{"product_id":"harmonious-rose-quartz-revitalising-firming-mask-669203926427","title":"Harmonious Rose Quartz Revitalising \u0026 Firming Mask","description":"\u003cp\u003eDeeply cleanse and nourish the skin with our \u003cstrong\u003eHarmonious Rose Quartz Revitalising \u0026amp; Firming Mask\u003c\/strong\u003e, drawing out toxins and impurities while naturally absorbing pore-clogging oil. This mask aims to leave skin firmer, more supple, and younger-looking as it combines powerful ingredients including Rose, Hyaluronic Acid, and Sweet Almond. \u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe Science \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-start=\"436\" data-end=\"448\"\u003e• \u003c\/strong\u003e\u003cstrong\u003eRose Quartz\u003c\/strong\u003e works to buff away dead skin cells and impurities to reveal soft, fresh, and youthful skin. Its light-reflective properties illuminate the delicate skin, softening flaws and harmoniously boosting radiance.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-start=\"436\" data-end=\"448\"\u003e•\u003c\/strong\u003e \u003cstrong\u003eHyaluronic Acid \u003c\/strong\u003eaims to penetrate deep into the skin to hydrate intensively and improve the appearance of fine lines, wrinkles, and sagging skin.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-start=\"436\" data-end=\"448\"\u003e• \u003c\/strong\u003eRich in Vitamin E, \u003cstrong\u003eSweet Almond Oil \u003c\/strong\u003eaims to keep your skin healthy whilst protecting it from UV radiation damage and helping it look softer, brighter, and firmer.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eOur 50ml formula is packed in a 60ml jar to allow the active ingredients to work at their best.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Avant Skincare","offers":[{"title":"Original Pack","offer_id":50173282976085,"sku":"AV068","price":79.0,"currency_code":"GBP","in_stock":true},{"title":"Travel Pack","offer_id":50174538154325,"sku":"AV083","price":79.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/1755\/8869\/files\/AV068-5060762540591-Harmonious-Rose-Quartz-Revitalising-Firming-Mask-2e3c1308-63f8-4a01-8ccc-e05_4470_1.jpg?v=1757926731"},{"product_id":"dynamic-hydra-balancing-firming-pullulan-night-moisturiser","title":"Dynamic Hydra-Balancing \u0026 Firming Pullulan Night Moisturiser","description":"\u003cp\u003eThe \u003cstrong\u003eDynamic Hydra-Balancing \u0026amp; Firming Pullulan Night Moisturiser\u003c\/strong\u003e works to boost radiance and refresh the complexion overnight. 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It aims to firm up your skin, keeping your skin youthful and glowing from every angle. Combat multiple signs of ageing with our revolutionary anti-ageing cream that works to give your skin a whole new firmness.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe Science \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-start=\"436\" data-end=\"448\"\u003e•\u003c\/strong\u003e \u003cstrong\u003eR.N.A\u003c\/strong\u003e helps your skin radically combat the signs of ageing, including wrinkles, sagging skin, and dark spots, leaving skin visibly firmer and healthier.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-start=\"436\" data-end=\"448\"\u003e• \u003c\/strong\u003e\u003cstrong\u003eArginine\u003c\/strong\u003e, with its powerful antioxidant properties, helps stimulate collagen synthesis and aims to lessen the appearance of wrinkles and fine lines.\u003c\/p\u003e","brand":"Avant Skincare","offers":[{"title":"Default Title","offer_id":51713154613589,"sku":"AV199","price":119.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/1755\/8869\/files\/AV023_T30_5060762547682_R.N.A_Radical_Firmness_Anti_Ageing_Serum_3.jpg?v=1761041036"}],"url":"https:\/\/avant-skincare.live\/collections\/firm.oembed","provider":"Avant Skincare","version":"1.0","type":"link"}