{"title":"Anti-Ageing Skincare","description":"\u003cdiv class=\"categorytextav\"\u003e\n    \u003cp\u003eShield your skin with Avant’s SPF skincare collection – a powerful trio designed to defend against UV damage while delivering visible hydration, barrier support, and anti-ageing benefits. Each formula is infused with high-performance actives like ceramides, hyaluronic acid, and antioxidants to protect, nourish, and enhance your skin with every application.\u003cspan id=\"dots\"\u003e...\u003c\/span\u003e\u003c\/p\u003e\n    \u003cbr\u003e\n    \u003cdiv id=\"more\" style=\"display: none;\"\u003e\n        \u003cp\u003eThe \u003ca href=\"https:\/\/avant-skincare.live\/products\/multi-defense-ceramides-protecting-veil-broad-spectrum-spf-50\"\u003eMulti-Defense Ceramides Protecting Veil Broad-Spectrum SPF 50\u003c\/a\u003e offers high-level UVA and UVB protection in a weightless, fast-absorbing veil. Enriched with ceramides and antioxidants, it strengthens the skin’s natural barrier while helping to prevent premature ageing and environmental stress.\u003c\/p\u003e\n        \u003cbr\u003e\n        \u003cp\u003eFor sensitive or dry skin, the \u003ca href=\"https:\/\/avant-skincare.live\/products\/ceramide-soothing-protective-day-cream-spf-20-669203935252?_pos=1\u0026amp;_psq=ceramides-soothing-protective-day-cream-spf-20\u0026amp;_ss=e\u0026amp;_v=1.0\"\u003eCeramides Soothing \u0026amp; Protective Day Cream SPF 20\u003c\/a\u003e delivers gentle daily protection with a comforting cream texture. Ideal for those seeking hydration, calm, and lightweight sun care in one step.\u003c\/p\u003e\n        \u003cbr\u003e\n        \u003cp\u003eMultitasking and modern, the \u003ca href=\"https:\/\/avant-skincare.live\/products\/supercharged-cocoa-rejuvenating-multitasker-serum-spf-30-broad-spectrum?_pos=1\u0026amp;_psq=supercharged-cocoa-serum-spf-30\u0026amp;_ss=e\u0026amp;_v=1.0\"\u003eSupercharged Cocoa Rejuvenating Multitasker Serum SPF 30 Broad Spectrum\u003c\/a\u003e combines daily sun protection with the benefits of a serum – helping to smooth, hydrate, and revitalise the skin while shielding it from UV-induced damage.\u003c\/p\u003e\n        \u003cbr\u003e\n        \u003cp\u003eDaily SPF is essential for preserving skin health, preventing signs of ageing, and supporting long-term luminosity. Whether you're layering under makeup or embracing a natural look, Avant's SPF collection offers elevated protection without compromise.\u003c\/p\u003e\n        \u003cbr\u003e\n        \u003cp\u003eProtect your glow – with scientifically advanced, skin-loving SPF for every day.\u003c\/p\u003e\n        \u003cbr\u003e\n        \u003c!-- New Anti-Ageing Collection Content --\u003e\n        \u003cp\u003eRediscover youthful, radiant-looking skin with Avant’s Anti-Ageing Collection – a curated edit of high-performance treatments designed to help visibly firm, smooth, and rejuvenate at every stage of your skincare journey.\u003c\/p\u003e\n        \u003cp\u003eOur science-led formulas are meticulously developed to help target concerns such as the... \u003c\/p\u003e\n        \u003cp\u003e...Reveal smoother, firmer, and more luminous-looking skin – and rediscover the confidence of a youthful appearance.\u003c\/p\u003e\n        \u003c!-- End of New Content --\u003e\n    \u003c\/div\u003e\n    \u003ca href=\"javascript:void(0);\" onclick=\"toggleReadMore(this)\" id=\"myBtn\"\u003eRead More\u003c\/a\u003e\n    \u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e","products":[{"product_id":"pro-intense-hyaluronic-acid-illuminating-day-cream-5060762540195","title":"Pro-Intense Hyaluronic Acid Illuminating Day Cream","description":"\u003cp\u003ePro-Intense Hyaluronic Acid Illuminating Day Cream is an Age Radiance cream that aims to illuminate your skin and, consequently, your day.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe science \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePro-Intense Hyaluronic Acid Illuminating Day Cream combines the signature ingredients \u003cstrong\u003eHyaluronic Acid, Sea Water, Jojoba oil and Soy Lecithin.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHyaluronic Acid \u003c\/strong\u003eand \u003cstrong\u003eJojoba Oil \u003c\/strong\u003eaim to penetrate deep into the skin, hydrate and instantly help improve the appearance of fine lines and wrinkles. \u003cstrong\u003eSea Water\u003c\/strong\u003e is loaded with magnesium, potassium and calcium and helps your skin to retain moisture and to balance oil and sebum production for an even skin tone. \u003cstrong\u003eSoy Lecithin\u003c\/strong\u003e is an emollient, which is a softening and soothing agent. Its powerful moisturising properties help to keep the skin hydrated, making it an excellent additive for mature, dry or overworked skin.\u003c\/p\u003e","brand":"Avant Skincare","offers":[{"title":"Original Pack","offer_id":50173281010005,"sku":"AV010","price":97.0,"currency_code":"GBP","in_stock":true},{"title":"Travel Pack 50ml","offer_id":50173541974357,"sku":"AV073","price":97.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/1755\/8869\/files\/AV010-5060762540195-Pro-Intense-Hyaluronic-Acid-Illuminating-Day-Cream-05ed9b6a-6cf6-4de9-a81f-0_1689_1.jpg?v=1757927461"},{"product_id":"anti-ageing-glycolic-lifting-face-neck-mask-647297414150","title":"Anti-Ageing Glycolic Lifting Face \u0026 Neck Mask","description":"\u003cp\u003eThe ideal face and neck mask that works overnight to rejuvenate your skin. \u003cmeta charset=\"utf-8\"\u003eThe \u003cstrong\u003eAnti-Ageing Glycolic Lifting Face \u0026amp; Neck Mask\u003c\/strong\u003e combines signature ingredients and lab-based actives, including Glycolic Acid, Moringa Seed Oil, and Hydrogenated Polydecene.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe Science \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-start=\"436\" data-end=\"448\"\u003e• \u003c\/strong\u003e\u003cstrong\u003eGlycolic Acid\u003c\/strong\u003e aims to deeply penetrate the skin whilst treating fine lines, acne, blackheads, dullness, and oiliness for a more youthful appearance. \u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-start=\"436\" data-end=\"448\"\u003e• \u003c\/strong\u003eRich in anti-ageing properties, \u003cstrong\u003eMoringa Oil\u003c\/strong\u003e aims to rejuvenate dull, tired, and ageing skin, resulting in improved appearance of fine lines and wrinkles whilst restoring skin's natural barrier to help protect it against environmental stressors. \u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-start=\"436\" data-end=\"448\"\u003e• \u003c\/strong\u003e\u003cstrong\u003eHydrogenated Polydecene\u003c\/strong\u003e aims to work as an emollient and helps create a smooth and silky feeling on skin whilst targeting the crows feet area around the eyes for younger looking skin.\u003c\/p\u003e","brand":"Avant Skincare","offers":[{"title":"Default Title","offer_id":49939101253973,"sku":"AV013","price":89.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/1755\/8869\/files\/AV013-5060762540294-Anti-Ageing-Glycolic-Lifting-Face-Neck-Mask-6562f410-49e1-4742-8db6-83811bb7_1973_1.jpg?v=1757927410"},{"product_id":"anti-ageing-glycolic-firming-eye-contour-647297414112","title":"Anti-Ageing Glycolic Firming Eye Contour","description":"\u003cp\u003eOur \u003cstrong\u003eAnti-Ageing Glycolic Firming Eye Contour\u003c\/strong\u003e cream is part of the \u003cstrong\u003eAvant Age Defy+ Range\u003c\/strong\u003e. This cream aims to defy signs of ageing, including crow's feet, fine lines and wrinkles, but also helps reduce dark circles and eye bags.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe Science\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-start=\"436\" data-end=\"448\"\u003e• \u003c\/strong\u003eThe combination of \u003cstrong\u003eHyaluronic Acid and Glycolic Acid\u003c\/strong\u003e aims to deeply penetrate the skin, boosting its firmness whilst contributing to smoothing fine lines and wrinkles, treating blackheads, dullness and oiliness for a youthful appearance.  \u003c\/p\u003e","brand":"Avant Skincare","offers":[{"title":"Default Title","offer_id":49939106660693,"sku":"AV018","price":99.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/1755\/8869\/files\/AV018-5060762540300-Anti-ageing-Glycolic-Firming-Eye-Contour-_1.jpg?v=1757927355"},{"product_id":"rna-radical-firmness-anti-ageing-serum-647297417137","title":"R.N.A Radical Firmness Anti-Ageing Serum","description":"\u003cp\u003eOur \u003cstrong\u003eR.N.A Radical Firmness Anti-Ageing Serum\u003c\/strong\u003e is one of the latest products in our \u003cstrong\u003eanti-ageing innovation\u003c\/strong\u003e. It aims to firm up your skin, keeping your skin youthful and glowing from every angle. Combat multiple signs of ageing with our revolutionary anti-ageing cream that works to give your skin a whole new firmness.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe Science \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-start=\"436\" data-end=\"448\"\u003e•\u003c\/strong\u003e \u003cstrong\u003eR.N.A\u003c\/strong\u003e helps your skin radically combat the signs of ageing, including wrinkles, sagging skin, and dark spots, leaving skin visibly firmer and healthier.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-start=\"436\" data-end=\"448\"\u003e• \u003c\/strong\u003e\u003cstrong\u003eArginine\u003c\/strong\u003e, with its powerful antioxidant properties, helps stimulate collagen synthesis and aims to lessen the appearance of wrinkles and fine lines.\u003c\/p\u003e","brand":"Avant Skincare","offers":[{"title":"Default Title","offer_id":49939112657237,"sku":"AV023","price":119.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/1755\/8869\/files\/AV0235060762540317R-N-ARadicalFirmnessAnti-AgeingSerum-_1.jpg?v=1757927312"},{"product_id":"v-zone-age-reversing-chin-emulsion","title":"V-zone Age Reversing Chin Emulsion","description":"\u003cp\u003eOur \u003cstrong\u003eV-zone Age Reversing Chin Emulsion\u003c\/strong\u003e radically combats the signs of ageing and helps reshape and redefine the V-zone. \u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe Science \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-start=\"436\" data-end=\"448\"\u003e• \u003c\/strong\u003e\u003cstrong\u003eMoringa Oil\u003c\/strong\u003e, rich in anti-ageing properties, aims to rejuvenate dull, tired, and ageing skin, resulting in improved appearance of fine lines and wrinkles. It also helps to lift and sculpt the face contour in the V zone.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cstrong data-start=\"436\" data-end=\"448\"\u003e• \u003c\/strong\u003eSweet Almond\u003c\/strong\u003e aims to form a thin coating on the skin as a barrier against UVA\/UVB rays.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eOur 50ml formula is packed in a 60ml jar to allow the active ingredients to work at their best.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Avant Skincare","offers":[{"title":"Default Title","offer_id":49939125600597,"sku":"AV025","price":89.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/1755\/8869\/files\/AV025-5060762540324-V-zone-Age-Reversing-Chin-emulsion-b12b6139-aecc-4b00-9d4e-36c29844b8ad-_1.jpg?v=1757927289"},{"product_id":"full-neck-tightening-firming-treatment-647297417168","title":"Full Neck Tightening‭ ‬\u0026‭ ‬Firming Treatment","description":"\u003cp\u003eOur \u003cstrong\u003eFull Neck Tightening \u0026amp; Firming Treatment \u003c\/strong\u003eis the perfect formula that works towards preventing dullness, combating ageing, and rejuvenating skin around the neck area.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe Science \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-end=\"448\" data-start=\"436\"\u003e• \u003c\/strong\u003eRich in anti-ageing properties,\u003cstrong\u003e Moringa Oil \u003c\/strong\u003eaims to rejuvenate dull, tired, and ageing skin, resulting in improved appearance of fine lines and wrinkles. It also works to restore the skin's natural barrier.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-end=\"448\" data-start=\"436\"\u003e• \u003c\/strong\u003eHigh in softening, soothing and moisturising properties,\u003cstrong\u003e Lecithin\u003c\/strong\u003e helps hydrate, replenish and repair the skin, making it an excellent additive for mature, dry and overworked skin.\u003c\/p\u003e","brand":"Avant Skincare","offers":[{"title":"Default Title","offer_id":49939147129173,"sku":"AV026","price":62.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/1755\/8869\/files\/AV026-5060762540331-Full-Neck-Tightening-Firming-Treatment-35873e3a-6289-436b-a327-b0f7cdbde479-_1.jpg?v=1757927278"},{"product_id":"hand-nail-cuticle-anti-ageing-cream","title":"Hand Nail \u0026 Cuticle Anti-Ageing Cream","description":"\u003cp\u003eThe \u003cstrong\u003eHand Nail \u0026amp; Cuticle Anti-Ageing Cream\u003c\/strong\u003e aims to effectively restore moisture and balance pH levels in the skin while providing an effective anti-ageing treatment.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe Science\u003c\/strong\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-start=\"436\" data-end=\"448\"\u003e• \u003c\/strong\u003e\u003cstrong\u003eShea Butter \u003c\/strong\u003eaims to work as an emollient to keep your skin young and supple. 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