{"title":"Age Protect \u0026 UV","description":"\u003cdiv class=\"categorytextav\"\u003e\n    \u003cp\u003e\n        Anti-Ageing skincare\u003cbr\u003e\n        Give your skin the daily protection it deserves with Avant’s Age Protect + UV collection - our specially targeted range designed to shield your skin against environmental stressors, all while delivering advanced anti-ageing care. Each product is enriched with only the very best ingredients to nourish your skin and help strengthen its natural barrier against UV rays, pollution, and free radicals. These may be unavoidable in daily life, but it doesn’t mean your skincare can’t work hard to protect you!\n        \u003cspan id=\"dots\"\u003e...\u003c\/span\u003e\n    \u003c\/p\u003e\n    \u003cbr\u003e\n    \u003cdiv id=\"more\" style=\"display: none;\"\u003e\n        \u003cp\u003e\n            This curated collection goes beyond traditional SPF products - although that is a must-have in your regime! From antioxidant-rich serums and hydrating toners to revitalising eye care and indulgent treatment masks, every product is thoughtfully developed to support your skin’s resilience day after day.\n        \u003c\/p\u003e\n        \u003cbr\u003e\n        \u003cp\u003e\n            Why is anti-ageing skincare important?\u003cbr\u003e\n            As we age, our skin naturally begins to lose collagen, elasticity, and moisture - which can lead to visible signs of ageing, such as fine lines and wrinkles, sagging skin, uneven skin tone, dark spots, dry patches, and general dullness. On top of that, unseen environmental stressors - including UV rays, pollution, free radicals, and pollutants - can accelerate this process, making the need for targeted skincare even more important.\n        \u003c\/p\u003e\n        \u003cbr\u003e\n        \u003cp\u003e\n            That’s why anti-ageing skincare isn’t just about reversing signs of ageing; it’s about protecting your skin, supporting its natural functions, and helping it age well. Our expertly curated range is designed to do just that: defend against damage, soothe stressed skin, and replenish vital nutrients.\n        \u003c\/p\u003e\n        \u003cbr\u003e\n        \u003cp\u003e\n            Formulated with powerful ingredients like niacinamide - to minimise pores and reduce inflammation - and retinol, known for stimulating collagen production, our products are tailored to improve texture and tone over time. Many also feature additional SPF protection to help guard against sun damage, one of the leading causes of premature ageing.\n        \u003c\/p\u003e\n        \u003cbr\u003e\n        \u003cp\u003e\n            Protect your skin with targeted anti-ageing products\u003cbr\u003e\n            Prevention is better than cure; you don’t need to have mature skin to begin incorporating anti-ageing skincare products into your daily regimen. The sooner you start using these specialised products, the sooner you can protect your skin against everyday environmental stressors. \n        \u003c\/p\u003e\n        \u003cbr\u003e\n        \u003cp\u003e\n            Support your skin through every stage of life with advanced formulas that protect, restore, and visibly reduce the signs of ageing - explore our collection today.\n        \u003c\/p\u003e\n    \u003c\/div\u003e\n    \u003ca href=\"javascript:void(0);\" onclick=\"toggleReadMore(this)\" id=\"myBtn\"\u003eRead More\u003c\/a\u003e\n    \u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"collection-links\"\u003e\n    \u003cul\u003e\n        \u003cli\u003e\u003ca href=\"\/collections\/skincare\"\u003eSkincare\u003c\/a\u003e\u003c\/li\u003e\n        \u003cli\u003e\u003ca href=\"https:\/\/avant-skincare.live\/collections\/age-defy\"\u003eAge Defy\u003c\/a\u003e\u003c\/li\u003e\n        \u003cli\u003e\u003ca href=\"https:\/\/avant-skincare.live\/collections\/spf\"\u003eSPF\u003c\/a\u003e\u003c\/li\u003e\n        \u003cli\u003e\u003ca href=\"https:\/\/avant-skincare.live\/collections\/night-creams\"\u003eNight Creams\u003c\/a\u003e\u003c\/li\u003e\n        \u003cli\u003e\u003ca href=\"https:\/\/avant-skincare.live\/collections\/day-creams\"\u003eDay Creams\u003c\/a\u003e\u003c\/li\u003e\n        \u003cli\u003e\u003ca href=\"https:\/\/avant-skincare.live\/collections\/neck-chin-decolletage\"\u003eNeck Chin Decolletage\u003c\/a\u003e\u003c\/li\u003e\n        \u003c!-- Add more links as necessary --\u003e\n    \u003c\/ul\u003e\n\u003c\/div\u003e\n","products":[{"product_id":"ceramide-soothing-protective-day-cream-spf-20-669203935252","title":"Ceramides Soothing \u0026 Protective Day Cream SPF 20","description":"\u003cp\u003eA \u003cstrong\u003epotent, free radical-fighting blend\u003c\/strong\u003e that aims to neutralise the effects of everyday exposure to environmental aggressors. It works to prevent irreparable DNA damage in order to maintain your skin’s youthful bloom. With a \u003cstrong\u003efeatherweight texture, this non-greasy day moisturiser, formulated with SPF 20\u003c\/strong\u003e, works to leave no trace, absorbs in seconds to quench skin’s thirst and create an impenetrable veil which seals moisture and nutrients in, aiming to deflect harmful effects of pollutants and prevent loss of firmness.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe Science\u003c\/strong\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-end=\"448\" data-start=\"436\"\u003e• \u003c\/strong\u003e\u003cstrong\u003eRose\u003c\/strong\u003e works to buff away dead skin cells and impurities to reveal soft, fresh, and youthful skin. Its light-reflective properties help illuminate the delicate skin, softening flaws and boosting radiance.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-end=\"448\" data-start=\"436\"\u003e• \u003c\/strong\u003e\u003cstrong\u003eCeramide\u003c\/strong\u003e aims to form a protective layer that helps plump skin and hold moisture, acting as a barrier against bacteria and environmental pollutants. \u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-end=\"448\" data-start=\"436\"\u003e• \u003c\/strong\u003eWith its softening, soothing and moisturising properties,\u003cstrong\u003e Lecithin \u003c\/strong\u003ehelps hydrate, replenish and repair the skin, making it an excellent skincare addition for mature, dry and overworked skin.\u003c\/p\u003e","brand":"Avant Skincare","offers":[{"title":"Default Title","offer_id":49939193233749,"sku":"AV045","price":89.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/1755\/8869\/files\/AV045-5060762540515-Ceramides-Soothing-Protective-Day-Cream-SPF-20-85ff6e45-5cc9-4562-b4d7-f7d8d_8721_1.jpg?v=1757926998"},{"product_id":"profusion-algae-regenerative-tightening-anti-pollution-night-treatment-669203935191","title":"Profusion Algae Regenerative \u0026 Tightening Anti-Pollution Night Treatment","description":"\u003cp\u003eThe \u003cstrong\u003eProfusion Algae Regenerative \u0026amp; Tightening Anti-Pollution Night Treatment \u003c\/strong\u003eworks as a gentle, soothing, and firming moisturiser formulated for all skin types temporarily irritated by aggressors, including pollution, climatic conditions, stress, or non-invasive microdermabrasion. Overnight, it helps the complexion rebalance and nurtures it back to a more resilient, less reactive state. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe Science\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-start=\"436\" data-end=\"448\"\u003e• \u003c\/strong\u003e\u003cstrong\u003eEuglena Gracilis\u003c\/strong\u003e aims to tone and firm skin whilst enhancing its vitality and fighting against signs of fatigue.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-start=\"436\" data-end=\"448\"\u003e•\u003c\/strong\u003e \u003cstrong\u003ePropanediol \u003c\/strong\u003eaims to promote better absorption, providing a soft and smooth texture to the skin.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-start=\"436\" data-end=\"448\"\u003e•\u003c\/strong\u003e \u003cstrong\u003eHyaluronic Acid\u003c\/strong\u003e works to penetrate deep into the skin to hydrate and also instantly helps improve the appearance of fine lines, wrinkles, and sagging skin.\u003c\/p\u003e","brand":"Avant Skincare","offers":[{"title":"Default Title","offer_id":49939204178261,"sku":"AV053","price":84.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/1755\/8869\/files\/AV053-5060762540522-Profusion-Algae-Regenerative-Tightening-Anti-Pollution-Night-Treatment-_1.jpg?v=1757926880"},{"product_id":"profusion-algae-revitalising-firming-anti-pollution-day-cream-669203935207","title":"Profusion Algae Revitalising \u0026 Firming Anti-Pollution Day Cream","description":"\u003cp\u003eAn \u003cstrong\u003eAnti-Pollution \u003ca href=\"https:\/\/avant-skincare.live\/collections\/day-creams\"\u003eDay Cream\u003c\/a\u003e\u003c\/strong\u003e that aims to enhance the skin's power of protection for tailor-made daily defense. Adapting to the level of exposure, it aims to safeguard skin internally and externally from UV rays, pollution, and free radicals. Harbouring powerful ingredients, it helps revitalise and increase skin firmness. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe Science\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-start=\"436\" data-end=\"448\"\u003e• \u003c\/strong\u003e\u003cstrong\u003eEuglena Gracilis\u003c\/strong\u003e aims to tone and firm skin whilst enhancing its vitality and fighting against signs of fatigue.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-start=\"436\" data-end=\"448\"\u003e• \u003c\/strong\u003e\u003cstrong\u003eCeramide\u003c\/strong\u003e aims to form a protective layer that helps plump skin and hold moisture, acting as a barrier against bacteria and environmental pollutants.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-start=\"436\" data-end=\"448\"\u003e• \u003c\/strong\u003eRich in vitamins B1, B2, B3, fatty and amino acids, \u003cstrong\u003eCupuacu\u003c\/strong\u003e contributes to improving skin tone and texture while protecting it against damage caused by free radicals.\u003c\/p\u003e","brand":"Avant Skincare","offers":[{"title":"Default Title","offer_id":49939204571477,"sku":"AV054","price":84.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/1755\/8869\/files\/AV0545060762540539ProfusionAlgaeRevitalising-FirmingAnti-PollutionDayCream-_1.jpg?v=1757926864"},{"product_id":"damascan-rose-petals-revitalising-facial-serum-669203935214","title":"Damascan Rose Petals Revitalising Facial Serum","description":"\u003cp\u003eA beauty refiner enriched with precious petals and extract of Orchid. It is designed to renew skin and help fight the signs of ageing and stress. Its formula contains a \u003cstrong\u003enew generation of fermented active agents\u003c\/strong\u003e that act with a booster effect, aiming to enhance the beauty results.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe Science\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-end=\"448\" data-start=\"436\"\u003e• \u003c\/strong\u003e\u003cstrong\u003eRose \u003c\/strong\u003eworks to buff away dead skin cells and impurities to reveal a soft, fresh, and youthful eye area. Its light-reflective properties aim to illuminate delicate skin, softening flaws and boosting radiance.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-end=\"448\" data-start=\"436\"\u003e• \u003c\/strong\u003e\u003cstrong\u003eHyaluronic Acid \u003c\/strong\u003eaims to penetrate deep into the skin to intensively hydrate and instantly help improve the appearance of fine lines, wrinkles, and sagging skin.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-end=\"448\" data-start=\"436\"\u003e• \u003c\/strong\u003eHarbouring powerful skin brightening properties, \u003cstrong\u003eOligopeptide\u003c\/strong\u003e aims to stimulate the production of Collagen and to purify skin.\u003c\/p\u003e","brand":"Avant Skincare","offers":[{"title":"Default Title","offer_id":49939207160149,"sku":"AV055","price":114.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/1755\/8869\/files\/AV0555060762540546DamascanRosePetalsRevitalisingFacialSerum-_1.jpg?v=1757926851"},{"product_id":"damascan-rose-petals-antioxidising-retexturing-treatment-mask-669203935221","title":"Damascan Rose Petals Antioxidising \u0026 Retexturing Treatment Mask","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eA \u003cstrong\u003eluxurious jelly mask\u003c\/strong\u003e infused with delicate petals, designed to deeply hydrate, diminish signs of ageing, and enhance skin brightness for a refreshed, glowing complexion. This revitalising formula helps to firm and tone the skin, promoting a more radiant and youthful appearance.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe Science\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-end=\"448\" data-start=\"436\"\u003e• \u003c\/strong\u003e\u003cstrong\u003eHyaluronic Acid\u003c\/strong\u003e aims to penetrate deep into the skin to hydrate and instantly help improve the appearance of fine lines and wrinkles.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-end=\"448\" data-start=\"436\"\u003e• \u003c\/strong\u003e\u003cstrong\u003eRose\u003c\/strong\u003e works to buff away dead skin cells and impurities to reveal soft, fresh, and youthful skin. Its light-reflective properties aim to help illuminate skin, softening flaws and boosting radiance.\u003c\/p\u003e","brand":"Avant Skincare","offers":[{"title":"Default Title","offer_id":49939209257301,"sku":"AV056","price":109.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/1755\/8869\/files\/AV056-5060762540553-Damascan-Rose-Petals-Antioxidising-Retexturing-Treatment-Mask-b9e7da11-37d6-_7565_1.jpg?v=1757926834"},{"product_id":"satin-soft-imperial-polyglutamic-acid-duo-moisturiser-669203925635","title":"Satin-Soft Imperial Polyglutamic Acid DUO Moisturiser","description":"\u003cp\u003eA dreamy duo for nourished, hydrated, and protected skin, this \u003cstrong\u003erevolutionary cream\u003c\/strong\u003e works to deliver Polyglutamic Acid's signature softness for a youthful glow in no time. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe Science\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-start=\"436\" data-end=\"448\"\u003e• \u003c\/strong\u003e10 times more hydrating than Hyaluronic Acid and with far more elasticity than Collagen, \u003cstrong\u003ePolyglutamic Acid\u003c\/strong\u003e aims to lock in moisture, giving you softer, more supple skin whilst diminishing the appearance of fine lines and wrinkles.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-start=\"436\" data-end=\"448\"\u003e• \u003c\/strong\u003e\u003cstrong\u003eCetiol Sensoft\u003c\/strong\u003e aims to balance pH, providing a multi-dimensional softness sensation.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-start=\"436\" data-end=\"448\"\u003e• \u003c\/strong\u003e\u003cstrong\u003eIsododecane\u003c\/strong\u003e aims to lightly coat the skin's surface to soften and smooth it without irritation, mattifying the complexion. \u003c\/p\u003e","brand":"Avant Skincare","offers":[{"title":"Default Title","offer_id":49939211419989,"sku":"AV058","price":84.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/1755\/8869\/files\/AV0585060762540560Satin-SoftImperialPolyglutamicAcidDUOMoisturiser-_1.jpg?v=1757926827"},{"product_id":"velvet-perfecting-rose-sugar-lip-scrub-669203926434","title":"Velvet Perfecting Rose Sugar Lip Scrub","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eDesigned to gently exfoliate dry lips, the \u003cstrong\u003eVelvet Perfecting Rose Sugar Lip Scrub\u003c\/strong\u003e \u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eleaves them soft, smooth, and beautifully refined. With its new targeted formula, it’s no surprise this has become a go-to favourite for our customers.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe Science\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe Velvet Perfecting Rose Sugar Lip Scrub is fortified with incredible ingredients such as Rose, Peony, and Sweet Almond. \u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-end=\"448\" data-start=\"436\"\u003e• \u003c\/strong\u003e\u003cstrong\u003eRose\u003c\/strong\u003e works to buff away dead skin cells and impurities to reveal soft, fresh, and youthful lips. Its light-reflective properties help illuminate delicate lips.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-end=\"448\" data-start=\"436\"\u003e• \u003c\/strong\u003eRich in anti-inflammatory, antioxidant, and skin-soothing properties, \u003cstrong\u003ePeony\u003c\/strong\u003e aims to protect lips against free radicals, reducing pigmentation and enhancing the lips’ natural glow.        \u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-end=\"448\" data-start=\"436\"\u003e• \u003c\/strong\u003eRich in Vitamin E, \u003cstrong\u003eSweet Almond Oil \u003c\/strong\u003eaims to keep your lips healthy whilst protecting them from UV radiation damage and helping them look softer, brighter, and revitalised.\u003c\/p\u003e","brand":"Avant Skincare","offers":[{"title":"Original Pack","offer_id":50173283008853,"sku":"AV069","price":57.0,"currency_code":"GBP","in_stock":false},{"title":"Travel Pack","offer_id":50174632100181,"sku":"AV093","price":57.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/1755\/8869\/files\/AV069-5060762540607-Velvet-Perfecting-Rose-Sugar-Lip-Scrub-214096f5-0384-43a7-8cea-e35a56e551a1-_1.jpg?v=1757926714"},{"product_id":"proactive-mandelic-acid-restoring-anti-pollution-toner-5060762540621","title":"Proactive Mandelic Acid Restoring \u0026 Anti-Pollution Toner","description":"\u003cp\u003eThe \u003cstrong\u003eProactive Mandelic Acid Restoring \u0026amp; Anti-Pollution Toner\u003c\/strong\u003e works to gently exfoliate, refresh and stimulate dry and congested complexions. 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